Blog

Mad over manicures? Us, too (obvi). But believe it or not, the length, edging, and styling of your mani are more than just a self-care sesh. Your tips might be able to tell you a lot about your personality! From classic round to expressive stiletto, nails come in all different shapes and sizes—and while you might’ve experimented with a few nail silhouettes in the past, we guarantee you have a go-to, can’t-live-without nail shape (don’t we all?). Take a look and see what your preferred nail style (or two!) says about you. 1. Round Nails Credit: @_nailsbyolivia Your Personality: Simple,...

For many of us in the United States, the cold weather is definitely here to stay (well, for at least a couple more months, anyway). And while we’d never knock a day on the slopes, the brisk winds, frigid temps and blasts of artificial heat take a major toll on our hands and feet. But hey, nothing we can’t fix! By following just a few of our easy tricks, you’ll be able to beat the chill and keep your nails healthier than ever before. Read up on our cold-weather skincare tips below, featuring a couple of our winter skin saviors....

Engagement-ring selfie? Check. Reception venue? On it. Bridal party? Done! But what about your wedding day nails? If you’re about to say ‘I do,’ get ready for all eyes to be on your ring finger for the big day. No sweat! The W Nail Bar is all about helping you feel (and look!) a hundred percent at the main event. Consider all your mani and pedi needs covered. Whether you’re a bride, maid of honor or on bridesmaid duty, here are a few things you should know before you book us for your big day. Plus, keep scrolling for some...

Every single day, we’re faced with a million different choices: Red or white wine? Night on the town or Netflix and chill? Little black dress or those new jeans you just bought with a fire blazer? Winter whites or metallic nail art? Honestly, our heads are practically spinning with decision-making fatigue just thinking about it. While we can’t make any of your decisions for you (we’re over here still trying to choose between red or white wine!), The W Nail Bar totally has your back when it comes to winter whites and metallic nail art. That’s why we’ve gathered eight...

A little one-on-one time with your little one. That was our goal when we created our Mommy & Me Week a couple of years ago, and the results have been nothing short of amazing (thanks to our incredible team of nail techs!). We realized that our customers needed an escape after the holiday craziness—a life-changing mani or pedi to take the edge off always does the trick! But more importantly, we wanted to give our moms something to look forward to with their little. And with that, Mommy + Me Week was born! Here’s how it works: when you book...

In case you haven’t noticed, the holidays are fast approaching. From office parties to family get-togethers, December soirées and New Year’s Eve, too—there’s always so much fun to look forward to! So, while you’re picking out the most perfect outfit to dazzle all your guests, make sure to give your nails the same holiday-ready treatment, too. Because let’s face it: the colorful lights and wintry accents aren’t the only things shining this season (talkin’ about you, babe). It's the perfect opportunity to experiment with some festive, holiday nail art! Don’t be camera shy! Take a look at these 10 holiday...

Hellooooo, Austin! Pop the bubbly! We are officially open for business in Austin, Texas. The Grand Opening was co-hosted by influencer and Austin local, Courtney Shields. Guests were offered hand massages, nail decals, polish changes, and got to create their own nail polish! Needless to say, we’re super excited to be part of the Austin community! So, with that being said, get out your calendar, stat—our NEW locations in Arbor Walk and Sunset Valley are officially open for online booking! Take a look at our newest additions to the family to find one near you: DSW ARBOR WALK 10515 N...

Not sure about you, but we’re so over reading “fuzzy socks” and “essential oil diffuser” on every holiday gift guide this year. Don’t forget that the holiday season is also about dreaming, wishing, and hoping. In other words, things that have proven elusive are absolutely still on our list! Here’s to hoping that when someone sees “Trip to the Amalfi Coast” on your wishlist, they’ll at least find some middle ground and take you for a weekend in New York. Hey, shooting high means you’ll probably land in the middle, right? So, for this holiday gift guide, The W founders,...

Hi, we’re Manda and Lauren, two Ohio-born sisters who created and opened The W Nail Bar in 2015. As midwest girls who grew up in a family-owned business, we always knew one day we wanted to start one of our own. So, when the day finally came to decide what that business should be, we settled on a chic and sustainable nail salon. For us, creating The W was about filling a void we saw in the market with a clean, fun and customer service based nail salon. Along with that, we wanted to create a safe space for nail...

We know it’s tempting to scroll through Insta or reply to the millions of emails on your phone while you’re at The W, but have you ever paid attention to your nail tech as you’re getting the full mani treatment? If so, you might’ve noticed the grand finale when they apply cuticle oil to your freshly painted fingers. You probably also realized you practically never do this at home when you DIY it. No big deal, you think to yourself, I mean, it couldn’t possibly make that much of a difference, right? Well, not exactly. Turns out, that liquid gold...