2021 Hottest Bridal Nail Trends

2021 Hottest Bridal Nail Trends

Walking down the aisle soon? You NEED to see these gorgeous manicures that are sure to make your ring shine. We heard they put a ring on it. Keep reading to see this year’s hottest bridal nail trends you’re guaranteed to love! French Manicure In A New Way This OG wedding nail art has never gone out of style, but this year we’re seeing brides take on the French Mani in a new way. The Knot calls these the ‘French Twist.’ Whether it’s a cute design, elongated nails, thin tips, or new shapes, we love that brides are trying something...

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September Surprise: We Opened Three New Stores in Two Weeks

September Surprise: We Opened Three New Stores in Two Weeks

Yep, you read that right. It’s official: we have opened three new shops this month inside Hy-Vee stores in Iowa and Wisconsin.  These openings are part of our partnership with Hy-Vee expanding The W’s presence throughout the midwest and offering nail services to more customers in those states.  We are thrilled to bring our 100% all-natural salon to guests in Grimes and Davenport, Iowa, along with residents of Eau Claire, Wisconsin. The W is hiring for a variety of roles in these areas. To view our open positions, check out the Careers page of our site.  Want to book an...

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Fall in Love With Seasonal Nail Styles

Fall in Love With Seasonal Nail Styles

These trends make us want a PSL right now.

As the temps drop and the leaves start to change, dark, warm, and neutral nail colors start flying off our shelves. Check out these seasonal designs you’ll be fall-ing for. 

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5 Tips to Achieve Healthy Nails

5 Tips to Achieve Healthy Nails

Stop everything and add these five things to your self-care to-do list. We sat down with Gracyn Chittenden, a nail tech and trainer, to discuss her advice for keeping nails healthy and strong. Here are her top-five insider tips: 1. Don’t bite or pick your nails We know this is much easier said than done. Many clients tell us they get gel nails BECAUSE they often bite or pick their nails. Try your best to leave your nails alone and get gel properly removed to keep your cuticle and nail intact.  2. Don’t use your nails as tools Bottle openers...

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Hy-Vee Partners with The W Nail Bar to Open In-Store Nail Salons

Hy-Vee Partners with The W Nail Bar to Open In-Store Nail Salons

We have an exciting announcement to share! Read the press release below to find out all the details: Hy-Vee, Inc. is announcing a partnership with The W Nail Bar to open several in-store nail salons by the end of 2021 inside select Hy-Vee locations across the company’s eight-state region. The first nail salon will open inside the Bettendorf Hy-Vee in Bettendorf, Iowa, in early April. The W Nail Bar is a full-service, all-natural nail bar that offers a variety of services including manicures, pedicures, nail art, waxing, tinting and more. The W Nail Bar is committed to culture, cleanliness and...

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Our Under $40 Gift Guide

Our Under $40 Gift Guide

We are so excited to share our gift guide this year! It's short and sweet and each item comes in under $40. We wouldn't blame you if you picked up a few of these items for yourself, too. Be sure to take a look at each shop's holiday shipping cutoff time. Order from our shop by December 18th to ensure Christmas arrival! 1. For The Friend Who Drinks Too Much Coffee A blend of roots to feed your gut. Burdock Root, sourced from Oregon, is a tonic for the liver and provides a feast for the microbiome. Maca, a natural...

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Got a Case of Spring Fever? We’ve Got the Cure With These Nail Styles We’re Loving for Spring 2020

Got a Case of Spring Fever? We’ve Got the Cure With These Nail Styles We’re Loving for Spring 2020

Okay, we know it’s still *technically* winter, but we’re already planning for spring 2020’s hottest nail styles. Why? Because as of early February, everyone’s been talking about it (thanks, Fashion Week). I mean, don’t get us wrong, winter’s still loaded with gorgeous nail art to try as soon as possible—in fact, there’s still time to sport these winter white and metallic looks. But lately, we’re in a bright-stripe, creamy-matte, animal-print kind of mood. Can you blame us? Well, you definitely won’t after you catch a glance at these beauties. Keep scrolling for seven spring 2020 nail styles to copy ASAP!...

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4 Types of Rings to Level Up Your Accessory Game

4 Types of Rings to Level Up Your Accessory Game

True, it’s no secret that all types of jewelry have the power to take your outfit from not to hot—from statement earrings to minimal necklaces, dainty bracelets and more. But let’s take a moment to talk about our all-time favorite accessory of the moment: rings. If you follow us on Insta, you’ve probably seen a lot of our customer’s hands, which means you’ve probably noticed a little bling on their fingers once and awhile, too. We hear ya, babes! Engagement rings are one thing, but “fashion” rings are so easy to mix and match every single day. Whether you sport...

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What Does Your Go-To Nail Shape Say About Your Personality?

What Does Your Go-To Nail Shape Say About Your Personality?

Mad over manicures? Us, too (obvi). But believe it or not, the length, edging, and styling of your mani are more than just a self-care sesh. Your tips might be able to tell you a lot about your personality! From classic round to expressive stiletto, nails come in all different shapes and sizes—and while you might’ve experimented with a few nail silhouettes in the past, we guarantee you have a go-to, can’t-live-without nail shape (don’t we all?). Take a look and see what your preferred nail style (or two!) says about you. 1. Round Nails Credit: @_nailsbyolivia Your Personality: Simple,...

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Trust Us: Your Nails *Can* Survive the Cold Weather. Try These Winter Skin Saviors!

Trust Us: Your Nails *Can* Survive the Cold Weather. Try These Winter Skin Saviors!

For many of us in the United States, the cold weather is definitely here to stay (well, for at least a couple more months, anyway). And while we’d never knock a day on the slopes, the brisk winds, frigid temps and blasts of artificial heat take a major toll on our hands and feet. But hey, nothing we can’t fix! By following just a few of our easy tricks, you’ll be able to beat the chill and keep your nails healthier than ever before. Read up on our cold-weather skincare tips below, featuring a couple of our winter skin saviors....

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